Lupus Foundation of America
     Integrated Major Donor Challenge Campaign
Utilizing mail and online campaigns, John Mini Consulting created a campaign from a major gift challenge,
which generated nearly three-times the budgeted revenue for our July 2010 appeal program. In the mail
program, we created a high-dollar package, a package targeted to donor under $500 and technique to
incorporate into the donor acquisition program. We created a series of three emails to highlight the
campaign and our fundraising progress.