Guide Dog Foundation for the Blind
     It all begins with a puppy...
We were contacted by the Guide Dog Foundation for the Blind to create a package to acquire new donors
for the organization. People who donate to the organization are driven not only by helping those who are
blind or visually impaired, but also because they are animal lovers. So we developed a package with the
teaser "It all begins with a puppy..." because guide dogs begin their training as puppies. The control package
discussed not only the people who have guide dogs, but also describe their dogs. The membership card in
the package is color photo of a puppy. Our test beat their control package.